Creating Connections & Content

Creating connections and content that matters is what you need to do. This marketing film highlights three of Pittsburgh best entrepreneur collaborating and sharing their talents.

This marketing film is a recent can release host at Urban Taproom in partnership with Hitchhiker Brewing. We take you inside for a taste of the atmosphere, chats with the owners, brewers and of course the guests!

Execution is the Most Important Part of Any Marketing Plan | Personal Branding Films & Photography | Pittsburgh

You can seriously have the BEST idea ever, with the BEST map ever, with the BEST intentions and if you do not have a solid plan of execution, you will fail. It simply does not matter how pretty the site is or how gorgeous the photos are or how educational the video is; if you have poor execution of whatever it is your are trying to get noticed for, you are not going to like the results.

I think one of the biggest mistakes entrepreneurs make when they are formulating their strategy is not to have a damn good execution strategy. What does that even mean? It means that all the hard work you put into all the stuff had to do to build your business needs to have a top-notch launching, branding, social media scheduling, sustainability and growth execution plan.

Ask yourself this: what strategy do you have in place to announce to the world that you have just come up with the BEST service or product that is about to change lives? Once you have launched said strategy, what strategy do you have in place to execute consistent growth, visibility, audience and community building? Once you get that going full steam ahead, what strategy do you have in place to execute sustainability?

Oof. Those are really big questions, right??

When we work with our clients, we instill a 3-tiered approach:

  1. Branding their business personally and professionally

  2. Social media scheduling

  3. Boots on the ground community building

That may seem simple, but the truth is we break that wayyyyyyyyyyy down with each of our clients. Some need super intense, start from scratch help. Some just need to have a drawing board to bounce things off of and others want a more collaborative experience. Our job is to figure out what each client needs and not only build a plan to make sure those needs are met, but to also ensure the proper execution plan is in place to make it all successful.

No matter how awesome your plans are, make sure that your execution plans are the most solid.

Iceland 2019

Iceland, your weather beat me up. Seriously, I have never been tossed around by wind like that before.

Iceland, you had me experience every shade of gray under God‘s great creation. 

Photographically, I want my work not to be typical. Did my best to stay away from anything touristy spent my days in the remotest parts that I could find.

Here is a quick edit of a few. 

Soul Scrubbing Series w/ Jordan Corcoran

The power of pause.

In an age where media is more often than not tearing us apart, can you imagine a technology platform to help us make real social connections? In turn, which leads to having conversations that connects us to each other.

Meet Jordan Corcoran founder of Listen, Lucy.

"Listen, Lucy is an outlet where people can express themselves, creatively. Post and read contributions from people who have something to say. Listen, Lucy's main goal is to give everyone someone to lean on during difficult times."

Please turn down the noise in your world today and take some time to digest the message that Jordan is sharing.

My “ask” of you today is to share this film with somebody who needs it.

THE ONLY THING INTERESTING ABOUT ART….FAILURE

“No matter how far you may dig into the the depths of your soul, eventually you will come out an asshole” -Norman Mailer. Great things come out of shit. Remember that. -Me

In the art world, if you are not failing then you are stealing someones else’s work.

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This is the story of “lessons in accidental success.”

Failure is an odd word. Failure is often used when “not showing up” is the accurate word choice. In life we have morals, ethics, sin and grace, yet there is no failure in nature, so why do we place it into our man-made-culture? Is a volcano a failure? Is a melting iceberg a failure? It’s all process. Perfection is found in the doing. Creative human beings: it’s an oxymoron. Drop the word being, drop the word creative…human defines the process.

Doing or not doing. That’s it…nothing, no others words (or judgment) needed.

The photos in this post today all came out of a failed project. For weeks I had conceived this composition in my mind. A multiple exposer of light, water, architecture and 30 seconds of time. I set up my gear, composed my shot, hit the shutter and then was saddened by my own creation. Discipline of repetition for the next twenty shots I reframed, refocused and still nothing but failure.

After giving up on the original idea, I gave myself a “create” test. Go for a walk, but every shot must be accomplished using the multiple exposer technique. With a blend of inspiration and hunger I stumbled into lucky accidents in success.

If you’re not growing then you’re dead. Art is dead without mistakes. Beautiful accidents in success. Picasso knew that, Miles Davis knew that. There is joy in repetition only when you f’ up. The mysteries are only revealed in the searching. Grace does not come to those who ask. Grace only shows her face in the times of struggles.